Adapting to Changing Times

Private clubs must evolve to remain financially strong, relevant, and appealing to both current and future members. At Grey Oaks, this means thoughtfully balancing cherished traditions with purposeful innovation. By preserving the distinctive character that defines the club while responding to changing member expectations, economic realities, and evolving lifestyle trends, Grey Oaks is well-positioned to thrive for generations to come.

Introducing Our Grab & GO Dining Outlet

This chef's kitchen concept offers everything from breakfast items, coffee, and made-to-order smoothies to sandwiches, wraps, salads, chili, soups, personal pizzas, roasted chicken, and charcuterie. Highlights also include our wines by the glass Enomatic machine, beer, hard seltzers, organic cold-pressed juices, housemade gelato, pies, GO Sweet confections, Take & Bake hors d'oeuvres and cookies, and Grab & GO dinners.

This thoughtfully designed amenity, formerly the Smoothie Café, offers an outdoor patio with soft seating for your morning coffee or afternoon glass of wine. We have created a space that meets members' modern expectations for speed and service, while also functioning as a social anchor within the club, where members can connect and gather as one.

By creating inviting and multifunctional spaces, such as Grab & GO, we hope to deepen member satisfaction, increase engagement, and solidify our role as the location to Live Your Best Life.

Purchasing Bellavista Apartments for Workforce Housing

In December 2024, Grey Oaks acquired Bellavista at Vanderbilt Way, a new apartment complex, to address the housing needs of its seasonal H-2B employees and other staff. The acquisition reflects the club's commitment to supporting its staff and solidifies its position as an employer of choice in the competitive hospitality market of Naples and the surrounding areas.

The decision to purchase Bellavista underscores the foresight of the Grey Oaks membership, which recognized the importance of providing adequate housing for its workforce. We are proud to lead the way in fostering a supportive work environment with the added security of guaranteed housing availability.

With the region experiencing rising real estate and housing costs with limited availability, Grey Oaks saw an opportunity to secure long-term financial benefits by investing in a physical asset rather than renting in an increasingly competitive market.

Bellavista offers 48 units, primarily comprising two-bedroom residences with some three-bedroom options. This strategic acquisition not only meets the immediate housing needs of the club’s seasonal staff but also positions Grey Oaks as a pioneer in addressing workforce housing challenges in the region and the private club industry.

We are committed to delivering an unparalleled member experience, which is largely shaped by our employees. We believe in investing in our Grey Oaks team members and providing them with the resources they need to thrive.

In addition to competing against other private clubs for seasonal talent, Grey Oaks faces competition from luxury hotels and resorts in Naples with high seasonal hiring needs. By investing in workforce housing, Grey Oaks aims to attract and retain top talent, further enhancing its reputation as a premier employer in the hospitality industry.

Modernizing Interior and Exterior Design of Clubhouses & Dining Rooms

Our architectural and interior design teams are in the process of renovating the Estuary Clubhouse and Dining Rooms with a fresh new look and color palette inspired by the club’s coastal landscape.

They are improving each room's flow and functionalty while also

honoring the space's timeless appeal.